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Amway Review for 2026

Is Amway, A Long-Running MLM, Still a Good Way To Make Money Online?

If you’ve been researching ways to earn extra income from home, it’s almost impossible not to come across Amway. It’s one of the most recognized names in the MLM industry, backed by decades of history, millions of distributors worldwide, and a huge catalog of supplements, skincare, and home products.

But the real question beginners want answered hasn’t changed: Is Amway actually a good way to make money, or are there better options for building a reliable online income in 2026?

This review breaks it all down in a clear and simple way, so you can make an informed decision without the hype.

TL;DR: Amway MLM Review

  • Business Model: Multi-Level Marketing (MLM) / Direct Sales
  • Starter Cost: $100–$150
  • Best for: People who enjoy direct selling and recruiting
  • Not ideal for: Anyone looking for passive, online-based, or content-driven income
  • Earning Potential: Low for most distributors
  • Overall Rating: 2.5/5
  • Better Alternative: If your goal is to earn online without recruiting or buying inventory, Wealthy Affiliate is a far more sustainable beginner-friendly model. It teaches you how to build income through content and affiliate marketing without harassing people for sales and recruiting.

Bottom Line: Amway is a legitimate MLM with real products, but it’s not designed for long-term, scalable income. If you want a business you can build from home without pressure, Wealthy Affiliate is the better path to explore.

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What Is Amway?

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Amway is one of the most well-known and longest-running multi-level marketing (MLM) companies in the world. Founded in 1959 by Rich DeVos and Jay Van Andel, the company built its name on selling health, wellness, beauty, and home products through independent distributors rather than traditional retail stores.

Today, Amway operates in more than 100 countries and offers hundreds of products under well-known brands like:

  • Nutrilite — supplements and vitamins
  • Artistry — skincare and beauty
  • XS — energy drinks and sports nutrition
  • Home Care — cleaning and household essentials

Instead of storefronts, Amway relies on individuals, called Amway Business Owners (ABOs), to sell products and share the business opportunity. ABOs earn income by selling Amway products directly to customers and by recruiting others to join their team.

Amway positions itself as a way for everyday people to start a business with low overhead. You don’t need inventory, and you’re given your own online shop. However, like most MLMs, the income structure rewards recruitment heavily, and much of the marketing centers on building a team rather than selling the products alone.

The company itself is legitimate, has a strong global presence, and continues to grow, but the business model requires a very specific type of person to succeed.

How the Amway Business Model Works

Joining Amway means starting your own “business” under their brand. Here’s how it works step-by-step:

1. You Purchase a Starter Kit

Getting started usually costs between $100 and $150, which gives you:

  • Access to your online Amway storefront
  • Product samples (varies by region)
  • Training and marketing materials

This fee is just the entry point. Events, travel, and additional materials add up over time.

2. You Earn Money by Selling Products

Distributors buy products at wholesale prices and sell them at retail prices. The profit margin is usually 20–30%, depending on the product.

To earn consistent income, you need steady customers and strong sales skills, and because Amway products are often pricier than alternatives at stores like Walmart or Amazon, this can be tough.

3. You Earn Bonuses by Recruiting Others

This is where the MLM structure really shows. As you recruit new members into your “downline,” you earn more through:

  • Commissions from their sales
  • Bonuses for team volume
  • Leadership rewards

This model heavily favors people who can build and manage a team. Without recruitment, earnings are limited.

4. Your Rank and Bonuses Depend on Team Sales

Amway uses a point system (PV/BV) that tracks sales volume. To climb the income ladder, you and your downline must hit monthly volume targets.

This is why income can fluctuate and why many distributors feel pressure to keep recruiting.

5. The Income Is Not Passive

Your results depend on ongoing sales, meetings, recruiting, and team management.
If you stop working, the income stops which is the opposite of what most beginners expect from an online business.

Pros of Amway

  • Long history and global presence
  • Respected product lines like Nutrilite and Artistry
  • Strong company support & training materials
  • Helpful for extroverts and natural salespeople

Cons of Amway

  • Very low earning potential for most beginners
  • Heavy emphasis on recruiting, not just selling
  • Products are more expensive than competitors
  • Compensation plan is complex
  • High sales pressure in many teams

These cons don’t make Amway a scam but they are things that make it a difficult business model for the average person to succeed in.

Is Amway a Scam?

No, Amway is not a scam. It sells real products and pays commissions as promised.

However, like most MLMs, the structure is stacked in favor of those who recruit large teams. Most participants earn little or break even once expenses are counted.

It’s a legitimate company, but not the most beginner-friendly business opportunity.

Realistic Expectations

If you join Amway, expect:

  • Regular product promotion
  • Recruit-focused activities
  • Monthly volume goals
  • Non-passive income
  • Profit that depends on constant activity

This doesn’t mean nobody succeeds but success requires skills and time most beginners don’t have on day one.

My Perspective

To be honest, I’ve tried MLMs before, and even though I hate to admit it but I never earned much. The products weren’t the problem. It was everything that came with the business model that just didn’t sit right.

The constant recruiting can get uncomfortable, fast, and even when you believe in the products, people still get annoyed with you. It can put tension on friendships, and after a while, you start to notice the subtle distance people create when they think you’re going to “pitch” them.

The other thing that hit me early on was how non-passive the whole model really is. MLMs are often sold as “be your own boss” or “work when you want,” but the reality is different.

If you take time off, even for good reasons like sickness, family responsibilities, or life simply happening, your income slows down just as fast. You’re constantly training your downline, motivating them, and replacing team members who quit. It’s emotionally draining, and it ties your income to people you can’t control.

That’s not the foundation most of us are trying to build. The goal is to create something solid that can carry us through the ups and downs of life, something that still works when you need to step back.

MLMs don’t offer that kind of stability, especially in the beginning when you’re trying to grow. And for anyone juggling kids, pets, aging parents, or simply a full schedule, a business that collapses the moment you rest is not a long-term plan.

This is why I’m so particular now about the business models I review and recommend. I want safety, ownership, and something that grows with you, not something that drains you or your relationships.

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Is There a More Stable Way To Build Income Online?

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After looking closely at how Amway works, and thinking back on my own experience with MLMs, it becomes clear why so many beginners feel stuck. The work is constant, the income depends heavily on other people, and the pressure to recruit never truly goes away.

It’s understandable to want a path that feels steadier, something you can build at your own pace without risking relationships or watching your income collapse the moment life gets busy.

That’s where a different business model comes in. Instead of relying on recruiting or monthly volume requirements, you can build something you fully own, something that keeps growing even when you need to rest or step back for a bit. And if you’re new to making money online, finding a system that supports you while you learn makes all the difference.

Amway vs. Wealthy Affiliate (2025 Comparison)

Now that you’ve seen how Amway works in real-world practice, it’s helpful to compare it with a more stable beginner-friendly option. Wealthy Affiliate is one of the longest-running online business education platforms available today, and it’s built around skills, ownership, and support rather than recruiting.

This comparison isn’t about pushing you into anything, it’s simply here to give you a clear, honest look at how a traditional MLM model stacks up against a platform designed for beginners who want to build income online without relying on downlines or sales pressure.

The table below breaks down the key differences in cost, stability, training, and long-term potential so you can see exactly what each path offers before you make any decisions.

Amway vs. Wealthy Affiliate 2025 Comparison Table

FeatureAmwayWealthy Affiliate
Business TypeMLM / Direct SalesAffiliate Marketing & Content Business
Startup Cost$100–$150Free starter → $49–$99/mo
Income ModelSales + recruitmentContent + affiliate commissions
OwnershipYou own nothingYou own your website and brand
Product ControlSell Amway onlyPromote any product or niche
TrainingUpline-ledStep-by-step training + tools
PressureHigh (selling/recruiting)Low (learn at your own pace)

Amway relies on constant sales and team-building. Wealthy Affiliate helps you build an online business that grows through content, not recruiting.

FAQs – Amway Review 2025

Is Amway legit?

Yes. It’s a legal MLM with real products.

Can you make money with Amway?

It’s possible but unlikely for most people.

Do you have to recruit?

Not officially, but without recruiting, income is very limited.

How much does it cost to start?

Usually $100–$150.

Is there a better alternative?

Yes, affiliate marketing through Wealthy Affiliate allows you to build income online without recruiting or selling to friends.

Final Thoughts

Amway is one of the more established MLM companies, and its products are well-known. But the business model requires persistent selling and recruiting, and for most people, that leads to frustration rather than income.

If you’re looking for a flexible, modern, online business you can build from home, affiliate marketing through Wealthy Affiliate is a far more realistic path. It teaches real skills, doesn’t require inventory, and lets you build something that continues to grow over time.

This is your turning point. This is your time to take action on your dreams, both wants and needs.

If you’re tired of feeling stuck, tired of business models that collapse the moment you take a breath, tired of chasing people who don’t want to be pitched then choose the path that actually puts you in control. It starts with one decision.

Hit the button below and step into the future you’ve been searching for.

6 thoughts on “Amway Review for 2026”

  1. Wow, is Amway still going strong. I remember back in the 90s my Mom used to sell these products and they were good but expensive. She didn’t do to badly, but she was a great talker and sales women. However she never recruited anybody, so had to work hard at selling.

    This is not me unfortunately, as I am too soft. I prefer the idea of selling products of your choice online (affiliate marketing) and not having to recruit anyone under me. This is much more enjoyable and I have no-one to blame but myself if I fail.

    1. Hi Michel,

      It’s funny how many of us first heard about Amway through family members. You’re right, the products have always been decent, but the model makes it so hard for people who just want to focus on selling instead of recruiting. Your mom probably did well because she had that natural ability to connect, but even then, it takes a lot of constant effort.

      I can relate to what you said about being “too soft.” That’s exactly how I felt. I didn’t like the pressure or the feeling that I had to push people into something just to keep my own numbers up. It never felt sustainable or peaceful.

      Affiliate marketing is a completely different experience. You get to choose the products, choose your angle, build something at your pace, and rely on your creativity instead of your ability to convince people to join a downline. And like you said, success or failure sits only with you, which feels so much healthier.

      Wishing you the best as you continue building the kind of business that actually fits your personality and values.

      – Marlinda

  2. This is exactly the kind of balanced, no-hype review I appreciate. As someone who has been exploring ways to generate truly sustainable online income, I’ve always been extremely skeptical of the MLM model, and your experience confirms my fears.

    You hit the nail on the head when you described the business as ‘non-passive’ and ’emotionally draining’ due to the constant recruiting pressure and the tension it puts on friendships. The idea of an income stream that ‘collapses the moment you rest’ is the opposite of the freedom people are usually looking for in an online business!

    This is why I’m much more interested in affiliate marketing: the focus on building skill, content, and an asset (a website) that can work 24/7 is far more appealing than chasing down a downline.

    Since you’ve experienced both models, I’m curious: In your opinion, what is the single most valuable piece of advice you would give to someone completely new to online business who is choosing between a product-driven MLM structure (like Amway) and the content-driven model of affiliate marketing?

    1. Hi Alice,

      I really appreciate your thoughtful comment. You summed up the emotional side of MLMs perfectly. That pressure to keep recruiting, keep hustling, and keep everyone “motivated” really does wear you down. It’s the complete opposite of building something steady that supports your life instead of draining it.

      If I had to give one piece of advice to someone brand-new and trying to choose between an MLM like Amway and a content-driven affiliate marketing model, it would be this:

      Choose the path where you’re building an asset that belongs to you.

      In MLMs, no matter how hard you work, the structure, the rules, and the income potential are controlled by the company. If they change a policy or your team stops producing, your income can disappear overnight. You could grind for years and still not own anything tangible at the end of it.

      With affiliate marketing, every blog post you write, every email list you grow, every audience you nurture, that’s yours. You’re building something that can outlast your energy on the hard days. You don’t have to chase anyone. You don’t have to cold-message your cousin. You’re building value that draws people to you naturally.

      And honestly, that ownership and longevity are the biggest reasons I stepped away from anything MLM-related.

      – Marlinda

  3. This was a really thorough breakdown of Amway and its business model. I appreciate how clearly you highlighted both the pros and cons, especially the emphasis on recruitment versus actual product sales. It’s helpful to see a realistic picture of what beginners can expect, rather than just the hype. I’m curious, for someone who enjoys selling products but doesn’t want to focus heavily on recruiting, do you think there’s a way to make Amway work long-term, or is it better to explore alternatives like affiliate marketing from the start?

    1. Hi Hanna,

      That’s such a great question, and honestly, it’s one that comes up a lot. In Amway, the structure really leans toward recruitment as the main path to growth. You can make some sales through the products alone, but it’s tough to sustain a significant income without building a team underneath you.

      If you truly enjoy selling and connecting people with products you believe in, affiliate marketing might be a better long-term fit. You can still focus on promoting quality items, but you’ll have far more freedom, no recruiting pressure, no complicated hierarchy, and no inventory to manage. It’s a much more flexible and scalable way to build income online.

      – Marlinda

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