December 2025 Update: Early Momentum, Pinterest Growth, and Building a Real Resource
TL;DR Outdoor Cat Enclosures Case Study: December 2025 Update
Outdoor Cat Enclosures is gaining steady early traction even with light publishing this month. Website traffic and engagement are up, and the new Pinterest strategy is delivering strong visibility with over 8K impressions. Clicks are still low, which is normal at this stage, but the Hub page is built and shaping the site into a helpful resource for cat parents. Next steps include publishing more content, optimizing Pinterest for traffic, and setting up key event tracking in Google Analytics.
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If you’ve been following along with this niche site build, you know I’m building Outdoor Cat Enclosures from scratch and documenting the whole process so you can see what it really looks like to grow a profitable website in real time.
This month wasn’t as productive in terms of publishing as I hoped, but I still showed up and made progress. And honestly, that is what matters most in the beginning. Even with light posting, the site is already picking up early traction and showing signs that it’s growing in the right direction.
Here’s what happened in the past few weeks.
Website Performance: Early Growth That Shows Potential
Google Analytics shows steady improvement across every metric:
- Active Users: 30 (up 15 percent)
- New Users: 29 (up 11.5 percent)
- Event Count: 124 (up 11.7 percent)
- Key Events: Not set up yet
- Traffic Behavior: Visitors explore multiple pages instead of bouncing
Even with just a handful of articles published, people are not only landing on the site but engaging with it. That tells us the niche resonates and the content that’s there already meets a real need.
Next step on the analytics side is to set up key events so I can track things that actually matter, like outbound affiliate clicks and engagement with the Hub.
Pinterest Strategy: Big Visibility, Low Clicks (Normal At This Stage)
I officially leaned harder into Pinterest this month and the results were immediate:
- 8.24K impressions
- 246 engagements
- 29 saves
- 4.7K monthly profile views
- 2 outbound clicks
- Total audience: 2.75K
- Engaged audience: 114
This is exactly what early Pinterest growth usually looks like. You get visibility first, then engagement, and then clicks. Right now my pins are being discovered and saved, which is a strong sign that the content is relevant and visually appealing.
The missing piece is click-through, but that typically lags behind impressions by several weeks. This is the part where consistency pays off.
My focus now is to:
- Strengthen pin descriptions with value-driven hooks
- Link pins directly to high-value landing pages like the Hub
- Test fresh pin designs that encourage clicks
Pinterest is clearly responding, so the traffic will follow as long as I keep feeding it quality content.
Site Development: The Hub Is Coming Together Nicely
One thing I did complete this month is the Hub page.
It’s now the central point of the website and organizes content in a way that makes the site feel like a true resource. Even with limited posts, the overall structure feels clear and helpful.
As the content grows, readers will be able to navigate by their situation, whether they have a small yard, an apartment balcony, or predators in their area.
Creating the Hub early was the right move, because it gives visitors a guided experience and helps search engines understand what the site is about.
What I Learned This Month
- Even light effort compounds when you’re building a niche site.
- Pinterest growth comes in stages, so early impressions matter more than clicks.
- A strong website structure helps everything feel more professional from day one.
- Tracking real engagement in GA4 will be important as traffic grows.
FAQ: Outdoor Cat Enclosures Case Study: December 2025
Why am I getting Pinterest impressions but not many clicks?
Pinterest always grows in stages. First you get impressions, then saves, and eventually clicks. Your pins are already being seen and saved, which means Pinterest understands your content. With consistent posting and value-focused descriptions, the clicks will follow.
Does slow posting stop a niche site from growing?
Not at all. Consistency helps, but even light posting can build momentum when your foundation is strong. Search engines and Pinterest both reward quality over volume. Your efforts this month still moved the site forward.
What does “event count” mean in Google Analytics?
Events track interactions on your site such as scrolling, clicking links, or visiting multiple pages. A rising event count means people aren’t just landing on your site, they’re exploring it.
Should I focus more on Pinterest or SEO right now?
Both matter, but SEO is your long-term foundation. Pinterest is great for early visibility and brand awareness, while SEO brings the steady traffic you can grow income from. Your current mix is a healthy balance.
How many articles should I aim to publish each month?
For a new niche site, the sweet spot is two to four well-written posts per month. That pace builds topical authority without burning you out, especially when you’re balancing multiple brands.
Related Articles
If you’re building a niche site or exploring affiliate marketing, these guides will help you move forward with clarity and confidence.
- How To Choose High-Converting Pet Affiliate Offers (Coming Soon)
Learn what makes an affiliate offer truly worth promoting and how to evaluate pet products so you can earn more from the traffic you already have. - Affiliate Marketing Tips For Beginners
A simple, beginner-friendly breakdown of strategies that help you stay consistent, avoid overwhelm, and build momentum in your niche. - What Is Affiliate Marketing And How Does It Really Work
A clear explanation of the affiliate marketing model, how commissions are earned, and why this business fits so well for parents, pet lovers, and creators. - 10 Steps To Creating Engaging Content For Pet Product Affiliates
Walk through the full content creation process, from choosing topics to structuring your posts so they connect with readers and convert. - Using Social Media To Drive Traffic For Pet Affiliate Offers
Discover how to use platforms like Pinterest, Instagram, and TikTok to bring the right people to your site and grow your affiliate income over time.
What I’m Focusing On Next
- Publishing 2 to 3 new high-value articles
- Optimizing Pinterest for link clicks rather than just impressions
- Setting up key event tracking in GA4
- Preparing a lead magnet for early email list building
- Continuing to strengthen the Hub as new posts go live
Outdoor Cat Enclosures is still young, but every week it looks more like a website that can genuinely help cat parents keep their cats safe outdoors. And that’s exactly the kind of niche site that grows steadily and earns steadily.
If you’re building a site of your own or thinking about starting one, take this as a reminder that slow and steady still wins. You don’t have to be perfect to make progress.
If you want to follow this case study or start your own niche site journey, stick with me. We’re just getting started.
And if you want me to guide you through building your own niche site, whether pet niche or other, come join me inside Wealthy Affiliate where you will have access to the exact training and tools I use to build my success online. Click the button to learn more.
Marlinda
Internet Incomes | Helping pet lovers and parents turn their passion into online income.