If you want to monetize your pet-loving audience (or build a niche site around animals), joining the Top Pet Affiliate Programs can be a smart and sustainable way to earn. I’ve been doing this for 10+ years now and most of my income has been made in the pet niche so I’m excited to share with you what I know because you might think its impossible to succeed if you don’t know where to look.
In this guide, we’ll cover ten programs worth your time complete with commission rates, cookie windows, bonus opportunities, and tips for how to use them. Note that these things can change so be sure to verify the Terms of Agreement and other policies before you decide to commit.
What Makes a Pet Affiliate Program Worth Promoting?
Choosing the right program can be overwhelming. There are literally thousands of affiliate programs and affiliate platforms out there. At the end of the day, just pick a couple and try them out.
Over the years, I’ve done just that and have found there are certain key things you want to check before signing up.
- Support & Tools: Banners, text links, discount codes, etc.
- Commission Rate: How much you earn per sale (5%–35% is typical for pet-related programs)
- Cookie Duration: How long your referral link stays active (14–30 days is ideal)
- Bonus Structures: Tiers, performance incentives, or recurring commissions
- Product Relevance: Do the items fit naturally into your content?
Top 10 Pet Affiliate Programs & Why
Disclaimer: This information is as of September 26, 2025. Individual rates and terms can change over time. Please verify accuracy before committing to a program.
1. Innovet Pet
- Commission: 20%–40%
- Cookie Duration: 30 days
- Products: CBD oils, supplements, wellness products for pets
- Best For: Health and wellness content
Why it’s a win: Innovet Pet has one of the highest base commissions in the pet space. The cookie window is generous, and you can increase your rate as your sales grow.
2. HolistaPet
- Commission: Starts at 15%, can go up to 35%
- Cookie Duration: 30 days
- Products: CBD-based dog and cat supplements
- Best For: Niche wellness and anxiety-related pet content
Bonus: Monthly performance reviews could bump your rate.
3. Wayfair (for Pet Furniture & Gear)
- Commission: 5%–7%
- Cookie Duration: 7 days
- Products: Pet beds, crates, cat trees, and home furniture
- Best For: Home & pet crossover content
Pro Tip: Wayfair also gives access to sister brands like Joss & Main and AllModern.
4. Walmart
- Commission: 1%–4% depending on category
- Cookie Duration: 3 days
- Products: Pet food, accessories, crates, litter, etc.
- Best For: Budget-friendly recommendations, low-cost gear
Heads-up: This is better as a backup or product roundups.
5. Chewy
- Commission: ~4%
- Cookie Duration: 15 days
- Products: Food, medicine, toys, grooming items
- Best For: High-trust sites with repeat visitors
Why Chewy Works: People regularly reorder, which means repeat commissions.
6. BarkBox
- Commission: Up to $35 per sign-up
- Cookie Duration: 14 days
- Products: Monthly subscription boxes for dogs
- Best For: Subscription/gift guide content
Great For Holidays: A perfect feature for dog gift guides and unboxing videos.
7. FurHaven
- Commission: 10%
- Cookie Duration: 30 days
- Products: Pet furniture, orthopedic beds, and loungers
- Best For: Premium pet comfort content
Tip: Include in content targeting senior pets or large breeds.
8. Paw.com
- Commission: 20%
- Cookie Duration: 30 days
- Products: Stylish pet beds, travel mats, pet rugs
- Best For: Home décor + pet niches
Standout Angle: They market to pet lovers who want aesthetic furniture.
9. Embark
- Commission: ~10%
- Cookie Duration: 30 days
- Products: Dog DNA testing kits
- Best For: Breed identification and dog health posts
Why It Converts: Dog owners love learning their pet’s ancestry.
10. Embrace Pet Insurance
- Commission: Up to $36 per lead
- Cookie Duration: 30 days
- Products: Pet health insurance
- Best For: Blog posts about emergency care, vet costs, or pet budgeting
Lead Gen Bonus: You get paid even if they don’t buy right away—just for the lead.
How To Use These Programs Strategically
Over the years, I’ve learned to mix and match affiliate programs like a recipe:
- Use Innovet Pet or HolistaPet as your core partner if you’re focused on pet wellness
- Add Wayfair or Walmart to fill in when you need to link to physical gear
- Feature BarkBox in gift guides and seasonal campaigns
- Sprinkle in Embark or Paw.com in articles targeting higher-value shoppers
- Use Chewy for staples that get reordered, especially in email content
- Include Embrace in blog posts where cost or planning is discussed
You don’t need to promote all of these at once. Pick a few that fit your style and grow from there.
Final Thoughts On 10 Pet Affiliate Programs
Affiliate marketing in the pet space is packed with potential but not all that apparent at a glance. Whether you’re just starting or looking to expand, skip the overbaring ad clutter, and opt for these programs as a foundation to earn from real value—not gimmicks.
I’ve walked this road for over 10 years, learning and adjusting through every algorithm change, parenting milestone, and life detour. If I can figure it out through sleepless nights, barking dogs and crying babies, with all of my support and empathy, I know you can too!
Start with one or two of these programs and test what works. Track your clicks, conversions, and commissions. Tweak your content and keep showing up.
Your future self—and your furry (or feathered or scaley or hairless or…you get the picture! :D) friends—will thank you.
Why You Need More Than Just 10 Pet Affiliate Programs
Choosing the right pet affiliate programs is only part of the puzzle. What really makes the difference is having a plan, the right tools, and a place to get help when things feel overwhelming (because they will).
I’ve been doing this for over 10 years now, and I’ve tried just about everything. What’s made the biggest difference in my business—especially during the messy, real-life seasons—has been having a clear step-by-step path and the support to follow through.
That’s why I recommend Wealthy Affiliate.
It brings everything under one roof: training, hosting, content tools, keyword research, and a real community that shows up when you have questions.
Whether you’re starting your first pet blog or growing an existing site into a serious income stream, Wealthy Affiliate has what you’re looking for to succeed—and stay consistent.
If you’re interested to learn more, click the button below to read my full review. I am a member and will be happy to help support you on your journey as well.
This is such a helpful breakdown—thank you for making it so clear which pet affiliate programs actually stand out and why. I really like how you’ve matched each program with the type of content it fits best (like BarkBox for gift guides and Chewy for repeat orders). That kind of practical pairing makes it much easier to see how to apply these in real life.
Quick question: in your experience, do you find it’s more profitable to focus deeply on one or two core affiliate programs, or does diversifying across several (like 5–6 at once) usually bring better long-term results?
Hi there,
I’m so glad the breakdown helped—it means a lot to hear that! Great question, too.
In my experience, starting with one or two core programs usually works best, especially if you’re still building trust with your audience. It gives you space to really understand what converts and how to create content that supports it.
Once things are running smoothly, branching out to 4–6 programs can definitely help diversify income—but only if they align well with your niche and content plan.
Are you already working with any pet affiliate programs? I’d love to hear what’s working for you!
Best regards,
Marlinda
This comprehensive guide on the Top 10 Pet Affiliate Programs is incredibly helpful for anyone looking to monetize their pet-related content. The breakdown of each program’s commission rates, cookie durations, and product offerings provides a clear picture of what to expect.
I particularly appreciate the strategic advice on how to mix and match these programs based on your niche, whether it’s pet wellness, home décor, or subscription services. It’s also great to see the emphasis on verifying terms and conditions before committing.
For those just starting out, this post serves as a valuable resource to navigate the affiliate marketing landscape in the pet industry. I’m curious, though—how do you recommend tracking the performance of these affiliate programs to determine which ones are most effective for a specific audience?
Hi there,
Thank you so much, I’m really glad the guide was helpful for you! I love that you picked up on the strategy behind mixing and matching based on niche focus because it can make a huge difference over time.
Great question, too! I recommend using a combination of tracking tools. Most affiliate programs provide basic reports (clicks, conversions, commissions), but pairing that with Google Analytics or even something like Pretty Links (for WordPress users) helps track what content actually drives the clicks.
Over time, you’ll start to see which programs your audience connects with the most.
Are you currently testing any programs, or just exploring options? I’d love to hear what direction you’re heading in!
Best regards,
Marlinda
Thank you for this. I have a cockatiel and parrot site, and I had no idea that here were so many great affiliate programs to join. I have been using Amazon for years, but I think I could have been missing out.
I see most of them offer better commissions than Amazon, so it is worthwhile to look at these. I am just wondering if any of them cater to birds, as most seam geared towards dogs and cats.
Hi there,
I’m so glad this was helpful! It’s true—Amazon is great for convenience, but there are definitely other programs out there with better commissions and more niche focus.
You’re absolutely right that many programs lean toward dogs and cats, but your comment inspired me—I’m actually planning a follow-up article specifically focused on affiliate programs that cater to bird lovers like yourself.
Keep an eye out for it soon, and feel free to share any bird-related products you love—I’d be happy to include helpful suggestions!
Best regards,
Marlinda